My journey began more than 30 years ago, behind the camera at live events — capturing the energy, the intensity, and the unforgettable moments as they unfolded. Live streaming was where I found my passion, and it laid the foundation for everything that came after.

As the years passed, I moved from being a videographer to leading full production teams. I had the honor of managing major international media operations for WTCC, UEFA, and FIFA World Cups and finals. Every project taught me something new about precision, storytelling, and leadership under pressure.

In 1998, I founded THE PRODUCER with the goal of building a company that combined creativity with operational excellence. What started in Belgium grew across borders — with a dedicated real estate and event division in Spain, and new branches launched in the UAE and Thailand in 2024.

Today, as Global CEO, my mission remains the same: to create productions that connect, inspire, and leave a lasting impact. Whether it’s a local event or a world championship final, I bring the same energy and commitment I had on day one — and after all these years, I still believe every story deserves to be told at its absolute best.